Creating Niagara’s newest attraction
- Brand Identity
Changing golfers’ perceptions of a legacy course is no easy task. But when ICC’s new management group approached us with the challenge, we jumped in wholeheartedly. We created a fresh new identity that pays homage to the region and its main attraction while avoiding the usual cliches. The result was a fresh new name and brand – one that accurately reflects the sport’s youthful and invigorating spirit and is as exciting as the vision the client has for the course itself.