How do you decide which social media platforms you should be using for your business?
It comes down to where your target audience is living online. Once you determine that, you’ll put your online energy and effort into creating content for those social media platforms, so that you can grow and eventually convert those followers into paying customers.
- First, you’ll start with research into your target audience, figure out where they live online.
- Next you’ll plan out what types of content you’re going to create for those platforms where your audience is living online.
- Then you’re going to focus on testing out those pieces of content, seeing what works and what doesn’t, and making sure you’re being agile enough to change your strategy on the fly.
Social Media Marketing evolves and changes every single day. So you need to make sure that you are on the ball, and that you’re testing out new pieces of creative and new content every week. Once you do, you can really hone in on your target audience and make sure that they’re the ones consuming and valuing the content you’re creating.
This isn’t a small task, especially if you don’t have a dedicated team member to execute on it and keep up with the changes.
That’s where our team at King Street Media comes in — from social media managers to content strategists and video producers, we’ve got you covered — so you can focus on building your business.